We reframe user interviews as assumption-killing tools that reduce risk and reveal real behavior. We walk through desirability, viability, and feasibility, then show how to design hypotheses, ask better questions, avoid bias, and synthesize pat...

We trace the shift from passive tools to proactive AI agents and show why design now means building trust, boundaries, and clear goals. From memory controls to uncertainty cues, we map the guardrails that turn raw capability into a reliable col...

We share a practical framework for building trustworthy AI products and apply it to Joy, an agent that plans a full concert trip. Five pillars—competence, transparency, predictability, alignment and resilience—turn hesitant users into confident...

We dig into the paradox of moving fast while thinking deep and show how impact—not urgency—should dictate your depth. Tune, Lock, and Cut form a practical toolkit to manage energy, focus on what matters, and remove friction so you deliver great...

We reframe the designer’s role from maker to curator as AI floods the canvas with options. Judgment, empathy, and intent become the edge—trained through deeper study, cross-disciplinary inputs, constraints, and deliberate AI drills.• th...

Ever walked out of a strategy meeting feeling like just a "pixel pusher" rather than a strategic partner? That frustration defines the modern designer's experience. While mastering usability and aesthetics is crucial, the next frontier—the one ...

Ever caught yourself zoning out during your third Zoom meeting of the day, or waiting endlessly for feedback that never arrives? You're not alone. The modern workplace has trapped us between two frustrating extremes: the exhaustion of back-to-b...

The battle lines are drawn in one of tech's most fascinating debates: will user interfaces vanish entirely as AI advances, or are they more essential than ever? While tech luminaries like former Google CEO Eric Schmidt envision an "invisible fu...

Have you ever felt caught between meeting client demands and finding that deeper strategic layer in your design or product work? That missing piece might be the powerful connection between brand discovery and product discovery.Brand dis...

Why do some products instantly resonate with us while others, despite solving problems, leave us feeling underwhelmed? The answer lies beyond mere functionality in what we call "customer gains" – the complete spectrum of positive outcomes that ...

Every digital interaction we have today is shaped by artificial intelligence, yet we rarely pause to consider why we trust some systems while approaching others with caution. This fascinating exploration takes you deep into the psychology and d...